About – Rick J Hernández Being On Purpose

About Rick J. Hernández

Executive Coach, Conscious Leadership Consultant & Author

Rick J. Hernández is an executive coach, organizational effectiveness consultant, author, and speaker. He is the founder of Syntesis Global, Inc., a firm helping individuals, teams, and organizations achieve sustainable excellence through conscious leadership and self-awareness.

Conscious Leadership Through The Three Awarenesses®

Rick’s work sits at the intersection of strategy, awareness, and human performance. Through his philosophy Being on Purpose®, he introduces the Three Awarenesses® — Precision, Agility, and Resilience® — a practical framework for leading through complexity and change.

For more than 20 years, Rick has advised executive leaders, boards, and high-potential talent across organizations ranging from startups to Fortune 50 companies, spanning executive coaching, leadership development, team optimization, change management, and cultural transformation.

Trusted by Leading Organizations Worldwide

Rick has partnered with organizations across aerospace, biotechnology, financial services, life sciences, technology, entertainment, and agriculture, helping executives and leadership teams strengthen conscious leadership, improve organizational performance, and build cultures of excellence. His expertise has supported organizations ranging from Fortune 500 companies to global enterprises, where he has guided leaders through transformation, strategic alignment, leadership development, and sustainable business growth.

Throughout his career, Rick has worked with renowned organizations including Intel, The Walt Disney Company, DreamWorks, Warner Bros., 20th Century Fox, Wells Fargo, Bonipak Simply Fresh, Verizon, Marriott International, Amgen, NASA (Space Shuttle Program), Dole Foods, Bolthouse Fresh, and Nestlé, earning a reputation for helping leaders create measurable results through greater awareness, accountability, and performance excellence.

As an internationally recognized speaker and executive leadership consultant, Rick has delivered keynote presentations, executive workshops, and leadership development programs throughout North America and Europe, including engagements at UCLA, Pepperdine University, and Claremont Graduate University, empowering organizations to lead with clarity, purpose, and lasting impact.

Author of Two Leadership Books

Rick is the author of Creating a Culture of Excellence: The 3 Awarenesses® and Being On Purpose®, introducing readers and organizations to Conscious Leadership, Performance Excellence, Big Picture Thinking, and the transformational principles of Being On Purpose®. Through his leadership frameworks, Rick helps leaders strengthen self-awareness, improve organizational performance, and build cultures of excellence.

Rick's Vision

To help leaders discover who they are, clarify why they lead, and transform the organizations they serve through conscious leadership, meaningful relationships, and a commitment to excellence.

Rick's Mission

Rick believes organizations become stronger when people become more aware of who they are, how they lead, and the impact they have on others. His mission is to help people connect with themselves, clarify their personal vision, and contribute to organizational growth and excellence through Conscious Leadership and Being On Purpose®.